Let’s talk money – our favorite topic here at The Profit Gurus!
When it comes to cash flow, real estate business owners tend to get caught up in one thing: generate more, more, more! But as you become so focused on selling, it’s easy to ignore how your money is being used to operate your business, leaving you on the famous entrepreneurial hamster wheel (we know you know the feeling!).
If you’ve been in business for any length of time, you know that cash is the lifeblood of your business, and without it, you’re not going anywhere fast…
So how do you stay in the driver’s seat as the visionary and CEO of your real estate business while ensuring your cash flow is managed flawlessly?
CEO, meet CFO – the newest (and highly-effective) addition to your business!
A Chief Financial Officer (CFO) is responsible for the oversight of your core financial and accounting strategy while guiding you in making the most profitable decisions in your business. From cash flow management to budget planning, a CFO moves beyond a traditional bookkeeper by partnering with you on the numbers that matter.
The Role of the CFO
As you are busy focusing on the big picture of your business, the CFO stays hard at work determining the best strategies for managing the cash flow and future investments. The CFO reports to you (the CEO) and is the main point of contact for your accounting and finance team.
The CFO also plays an integral part in the operations side of the business by offering in-depth reporting, financial forecasting, and evaluation of business expenditures in order to ensure the business is running at peak efficiency (and profit!).
Why You Need a CFO
It’s common for real estate business owners to believe they can handle it all when it comes to managing their business’ processes. However, when the CEO has no time to be the visionary, growth tends to come to a halt, leaving the owner feeling stuck, stressed, and completely overwhelmed.
By bringing on a CFO, you are not only gaining more freedom to focus on high-level decision making, you are partnering with an expert who specializes in the overall health of your business. CFO’s pride themselves as your strategic partner and financial advisor, finding the best (and most profitable) opportunities for your business while eliminating risks in the process.
How to Find Your Perfect CFO
We know how tough it is to trust anyone with your business – after all, this is YOUR dream!
Our team believes your CFO should bring transparency, expertise, and collaboration to your partnership. With the financial space increasing in complexity more rapidly than ever, it’s best to bring on someone who can handle your cash flow so you can focus on what matters most in your real estate business.
If you’re ready to experience impactful and profitable growth while eliminating stress from your workload, our Profit Gurus are ready to partner with you!